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Our StoryOur company, hiroko kurihara designs was started because we want to make a difference in the world in at least three ways:
Our vision is to create a profitable socially responsible company that offers unique high quality textile creations. We strive to foster conscientious consumerism, encouraging people to consider the global and local impact of all their purchasing decisions. We realized that there were few options in finding lightweight woolen blankets and certainly nothing that reflected our appreciation for high quality, unique designs that were responsibly created. We also felt the need to create a business model of direct giving that went beyond corporate community involvement. So we created our blanket · shares · project. These days, more and more consumers are becoming aware of the origins and histories of the companies that they purchase products from. Our own families' consumption habits have changed as well. For example, our family re-cycles but realized that it was a matter of reducing original use and re-using that would help stem the need to recycle. We'd rather make investments in products that are well made and long lasting and created in socially and environmentally responsible ways. Our company philosophy is based on the idea that the bottom line is not the sole factor in measuring our success. We want to provide an opportunity to the consumer to make an immediate and direct impact on their communities and increase conscientiousness around consumption and giving habits. Rather
than offering to make a donation to a non-profit we provide an actual blanket
or scarf to a person who is homeless, either directly within our community
or through partnerships with organizations that serve people who are homeless.
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